Senin, 12 April 2010

UC AND BUSINESS CHALLENGE

This is the picture of our team's logo.

The business challenge done in our school was amazing. It was really exciting and challenging. Most of the groups were very enthusiastic and very motivated to earn as much money as they could. However, things were not going that simple. We needed to pass through many steps during the business challenge.


UC Field Trip


The first thing that we did was the UC Field Trip. All students in grade 10 were going to Ciputra University for a Field Trip. It was done on Wednesday, 10 March 2010 and was taking one-day school hour. In the morning, we all gathered and had a short briefing, giving us information about the bus and about how we were expected to behave there. After one hour, we arrived in the university. The people there greeted us very well and they directly asked us to go to the fourth floor hall. In the fourth floor hall, a young man already prepared well for his presentation. After some introduction, he then gave his presentation about the ten myths on business. It covered the area of entrepreneurship and the things that we need to do in order to become an entrepreneur.


After that, we were having our break time. Then, we went back again to the fourth floor hall and we played a games. The games forced us to sell a flashlight to one of the three buyers. Most of the students were very enthusiastic, but they forgot to ask the buyer about the criteria. As the result, many of the groups lost in the first round. However, in the second round, we were doing much better job. The students started to ask the buyer about the type of flashlight that they wanted to buy. As the result, two groups won in the second round. From that field trip, we were learning something.



Do not expect the buyer to buy what you want them to buy. Let you provide what they want to buy.



Business Challenge Briefing


However, things did not stop until that field trip only. Now, the students had to be able to apply the concept that they had gotten. We then had a briefing about the things that we had to do, which was known as the business challenge. The business challenge was challenging the students to create their own business with their own ideas. All of the students were grouped into two or three groups each class. Then, they had to create their own store or their own brand. They had to create a new product with a new style.


Bargaining Process


About the stand, we were not just getting the stand that easy. Each of the group had to send some of their members to go to the bargaining process. Every group had to think creatively so that they could get the strategic place with the lowest price. The price would start at IDR 5000 and we had to offer a price above that. Our group won the place in front of the administration room with the price IDR 9000. Some of the other groups might get the stand in the backyard or near the administration room also.


Making Logo and Brand


After finished bargaining, now we had to make our own brand and our own logo. My group was making the brand “de VIP JB”. This brand stood for our group members. The word “de” stood for Gideon. The letter “V” stood for Vania, the letter “I” stood for Dwi, the letter “P” stood for Priscilia, the letter “J” for Julia, and the letter “B” for Bryant. This brand was also symbolizing our unity. We had to always work together and had to always help each other. If we were not helping each other, then our store might not run well. It might experience lost, or even not working at all.


Beside brand, we were also making our own logo. The logo in our group was made by myself and was designed in a blue background. The blue background symbolized loyalty. We were expecting each of our group members to be loyal to the store that we had. Our brand was made in purple because it symbolized authority. It was similar to our mission, which was to be the greatest food producing company. Moreover, we were also having a red line in the outermost side, which symbolized enthusiasm.



Proposal Making


The logo was now ready to be put on the proposal. The proposal that we made could not be in a formal format. It should be decorative, creative, innovative, and colorful. Beside that, it must explain something about our quotes, our company’s background, our logo, our purposes, our products, and our budgets. In the proposal, we said that our quotes was the quote from Mihaly Csikszentmihalyi, which stated that to be successful you have to enjoy doing your best while at the same time contributing to something beyond yourself.

For the company’s background, we stated that our company was owned by six people, which were Vania, Dwi, Priscilia, Bryant, Gideon, and Julia. It was having its main store at 45 Kerintim Street. Similar to other company, our company was also having some purposes. Our main purpose was to make a product that fulfills the consumer’s needs. This was important because when the consumer did not like our product, then they might did not want to buy our product. That was why this became our main purpose. Our second purpose was to be the best food producing company and our third purpose was to grow as the best Multinational Company.

For the products that we sold, we were selling the cupcakes, coconut ice, stick ice, and pudding. However, when we were selling the product, we then change our mind. We added fruity ice to be sold also. For the advantages, we stated that our products were having many specialties rather than other products. One of the examples was that our products were using the recyclable material and were sold at relatively cheap price. For the budget, we stated that we only need Rp 200,000 for our budget.

We made our proposal in a unique model, which was in the model of a booklet. It was so small, since its size was only 10x14 cm. It was also colorful and creatively made. However, things did not stop here.


Presentation


After making the proposal, we now had to present our own proposal. We had to choose two of our members to present the proposal. In our group, our representatives were Bryant and Vania. The presentation had gone very well, but not until the question and answer time. During the question and answer time, we could not answer one of the questions, which was about our targeted profit. We did not know that we had to calculate our targeted profit. As the result, we were not successfully finished the presentation well. We might also be distracted with the class condition. It was crowded at that time, since the students were busy preparing all of the things needed for the selling time.


Buying Things


After finished presenting, then we had to buy the things we needed. In our group, we had to buy some of the materials, such as boxes, coconut ice, and the ingredients for the pudding making. However, in my class, things were happening a little bit disordered. Actually, we should present the presentation on Tuesday, and then started to sell things on Wednesday. However, since on Tuesday we were having a preparation for the Easter celebration, then we had to present our presentation on Wednesday. Therefore, for our group, we were buying the things first, before we finished presenting the product.


Packaging


After buying the things, we then packaged them with the special packaging. However, before we could package the product, we first had to cook the raw materials. After finished cooking, we then packaged them nicely. For the cupcakes, we were not cooking that one. Therefore, we were only packaging that with the boxes. If the consumer bought it in a small amount, we would give them a small box. When the consumer bought it in a large amount, we would give them the large box. For the pudding, we were packaging the pudding with the special cup. For the fruity ice, we were using the glass as the package. Not forgotten, we also stuck our logo in the package.


Selling Time


When the packaging was finished, it means that now was the time to sell the products. The selling time was very challenging, exciting, and interesting. We had to compete each other so that we could attract many buyers. The first floor became very crowded and very noisy. Every group had their own way to promote their products. Some of the students even went to the second floor and sold their products to the teachers and principals. One of the special experiences in our group was when we decreased our price continuously. First, we sold our cupcakes for IDR 6000. However, since we were starting to get bored, then we sold our cupcakes for IDR 5500. At last, we then sold our cupcakes for IDR 5000. After finished selling, we then realized that the last buyer would be luckiest of all. They could get the cheapest cupcakes!


Reporting


The selling was tiring, but our job had not done yet. We still had to make the report of all selling and buying. All of the notes and the activities done should be reported well. All of them were then presented in the form of table. For mathematics, we were also expected to make the profit percentage. The report should be made every day and not only the general one. We had to put details on our budget, our income, and our profit.


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